Mnemonics           

      

          
Not only does a great mnemonic telephone ‘number,’ like 1-800-24/7-LEGAL, stimulate TV viewers’ short term memory which dramatically increases direct response calls from radio and TV commercials, but  the ‘number’ stimulates long term memory as well.

In fact, 1-800-24/7-LEGAL  will even far outlive the life of your advertising campaign! Potential clients  remember how to reach you if they need your services tomorrow or even years later. Think about it. Surely you remember 1-800-FLOWERS®, but when have you last seen a 1-800-FLOWERS® TV commercial?

In addition, a memorable telephone ‘number’ can even generate word-of-mouth referrals from people who have never even met you.  People want to appear to be “in the know.” If they like your commercial and can remember the firm (or more likely, your telephone ‘number’), they’ll often recommend your services to friends and family.                                                     
                                                                                                                              


Try as they may, your competitors will never be able to locate a remotely comparable branded mnemonic. None exists. (There aren’t even any more ordinary toll free 800s available from the telephone companies). Each advertising dollar your competitor spends trying to penetrate the consumer mind with an ordinary telephone number is an advertising dollar wasted. As you pull ahead, your competitors fall behind.

Not only will your business soar with 1-800-24/7-LEGAL, but if you reinvest the increased revenue in each succeeding year’s advertising budget, in just a few years the “snow ball effect” will enable you to blow away the competition.  

The fact is that, even though folks know there’s something special about your law practice when you use a great branded easy-to-remember telephone ‘number’ like 1-800-24/7-LEGAL, they’ll remember your telephone ‘number,’ but they don’t always remember your name.

Many people will even recommend your law firm only by the telephone ‘number.’ You may think this statement is simply advertising hyperbole, but it’s not. Unless you already knew the name, would you be more likely to remember the firm of Garfinkle, Troutmeister, and Grockheimer, PC or 1-800-24/7-LEGAL? (Our apologies to Garfinkle, Troutmeister, and Grockheimer). 

This presents a real dilemma for Morty Grockheimer though. After winning his first $5 million case, should he tell the reporter his name, Morton S. Grockheimer, Esq., or that he’s from 1-800-24/7-LEGAL? He knows that, except for his mom, nobody will remember seeing his name in the newspaper after tomorrow. But everybody will remember the phone ‘number’ forever. Ego or money…. It’s a tough choice. Don't say we didn't warn you! A great easy-to-remember telephone number isn't for egotists!  

           


We’re practicing attorneys just like you, and have been advertising on television since 1979. Having originally developed the 24/7-LEGAL^sm system for our own law firm, we can tell you that 1-800-24/7-LEGAL is a telephone ‘number’ that people never forget.  But, since we can’t be licensed everywhere, we decided to “go national” by  offering  our system to law firms in other  market areas. In addition to the telephone ‘number,’ 1-800-24/7-LEGAL, and live 24/7 telephone coverage, licensees are also entitled to the use of our logos, trade dress, and dignified TV commercials.