Overview


                       


 
       

It’s a simple fact that most people have great difficulty remembering a series of numbers. A large percentage of the population will even forget a telephone number between the time they hear it on a TV commercial and the time they pick up the phone! But everybody remembers a telephone number that spells a word. A telephone ‘number’ that spells a word is mnemonic. A telephone number, like1-800-24/7-LEGAL  that spells a  word (or concept) related to your business is a great mnemonic.  

The increase in telephone calls to an easy-to-remember(mnemonic) toll free telephone ‘number’ will vary, but a recent radio study of an auto dealership telephone ‘number’ revealed increased inquiries of an astounding 14:1!   

Not to belabor the obvious, but very successful companies like FedEx (1-800-GO FEDEX®), MCI (1-800-COLLECT®), National Gypsum (1-800-NATIONAL®), UPS (1-800-PICK-UPS®), Fleetwatch Systems (1800HowsMyDriving®), IKEA(1-800-434-IKEA®), Owens Corning (1-800-GET-PINK™), Terminix (1-800-TERMINIX®), Bell South (1-800- BellSouth®), Samsung (1-800-SAMSUNG®), Geeks On Call (1-800-905-GEEK®), Kaplan Test Prep and Admissions (1-800-KAP-TEST®), ATT (1 800 CALL ATT®), IBM (1-800- IBM-4YOU®), 1-800-Petmeds®, 1-800-CONTACTS®, 1-800-Mattress®, and1-800-FLOWERS®, all make huge profits using mnemonic 800 ‘numbers.’ If easy-to-remember ‘numbers’ didn’t work, these companies wouldn't be building their marketing campaigns around them.   

Major charities like the Red Cross (1-800-RED-CROSS), and even the Federal Government (1-800-MEDICARE) (1-800-FED-INFO) recognize the value of mnemonic telephone numbers. 

    
1-800-24/7-LEGAL  is far more than just an easy-to-remember telephone number, however. After all, "24/7" is our middle name. An important feature of our program is that our system provides for professional after-hours telephone coverage so that your office will truly be available to new clients 24/7.   (Even clients who call during normal business hours can’t fail to be impressed by your 24/7 commitment).

1-800-24/7-LEGAL licensees have still another benefit. If you take a quick scan of the Yellow Pages, you will immediately realize that "attorneys" (or "lawyers") have more competitors than any other category. Why should potential clients call you rather than any of the others? Unless you give potential clients a reason to choose your firm rather than a competitor, you might as well save your hard-earned advertising dollars.

Even if you truly believe you provide a better service than your competitors, your State rules will likely prohibit you from saying so. And it’s just as well, because an advertising-battered cynical public isn’t going to believe you anyway.

The challenge of finding a marketable difference the public will embrace, however, is solved for law firms who are licensed to use 1-800-24/7-LEGAL. Your advertised 24/7 commitment will immediately, and objectively distinguish your practice from your competition. Professional marketers call this a unique selling proposition (USP).    

AND AS WE ASKED YOU EARLIER –

Call 1-800-24/7-LEGAL^sm. If you reach us (as opposed to one of our licensees), the ‘number’ is still available from your area code. And you’ll be amazed how inexpensive it is to become a 24/7-LEGAL^smlicensee.

                                                                                            E-mail  
                                                 Also see our client website at 1-800-247-LEGAL.com


                                                     

                       

           What you get as a 1-800-24/7-LEGAL^SM licensee:

                   •The exclusive use of our dignified TV ads in your market area    

                   • The  exclusive use of 1-800-24/7-LEGAL in your market area

                   • Electronic switching of calls from 1-800-24/7-LEGAL to your line

                   • 24/7 after-hours telephone coverage

                   • A reason for clients to call you rather than a competitor:

                                    •Our Unique Selling Proposition: The 24/7 law firm

                   • Vast increase in response to your ads because clients will

                                     remember your 1-800-24/7-LEGAL telephone number

                   • Your option to continue using 1-800-24/7-LEGAL ‘forever’ at no

                                     increase in licensing fee

                   • Increased word of mouth referrals because clients won’t forget

                                     your easy-to-remember telephone number

                   • The exclusive use of our logos, service marks, slogans and

                                     trade dress in your market area

                   • Prestige of being part of a national system

                   • Incredible low price / Incredible value

                   • Reduced dependence on overpriced methods of advertising

                   • All calls from your market area are yours/ There are no referral

                                     fees

                            • 1-800-24/7-LEGAL also means 1-800-24/7-LEGAL in Spanish!