A Means Ends Approach: Customer Value In Organizational Buying 
B Administration - 2002 - etda.libraries.psu.edu
...MarvinGoldberg Irving and Irene Bard Professor of Marketing Head of the Marketing ...
Chintagunta (1993) in their article in Journal of Business to Business ...

A model of inertia and variety-seeking with marketing variables - group of 2 »
PB Seetharaman, P Chintagunta - International Journal of Research in Marketing, 1998 - ingentaconnect.com
... habit-persistence and variety-seeking, and embellish it by including marketing
variables. These variables influence not only the brand choice probabilities at ...

Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers - group of 3 »
DR John, CA Cole - The Journal of Consumer Research, 1986 - JSTOR
... and Context Complexity Implications for Advertisers," Journal of Advertising, 17
(Summer ... Developmental Comparison of Two Types of Visual Mnemonics," Journal of ...

Age differences in memory for radio advertisements: the role of mnemonics - group of 3 »
MC Smith, MR Phillips - Journal of Business Research, 2001 - ingentaconnect.com
... While no age differences in memory emerged, mnemonic versions of the ... Affiliations:
1: a Department of Marketing, Faculty of Management, University of Manitoba ...

Brand Extensions: When to Use Them - group of 3 »
MW Sullivan - Management Science, 1992 - JSTOR
... (MARKETING; BRAND EXTENSION; BRAND EQUITY; ORDER OF ENTRY) 1. Introduction Brand
extension, the tool through which firms introduce their brands into new ...

CAPTURE! SHOCK! EXCITE! Clinical Trial Acronyms and the" Branding" of Clinical Research - group of 2 »
M Berkwits - Ann Intern Med, 2000 - annals.org
... They are useful heuristics and mnemonics, helping researchers recall and convey ... A
central tenet of advertising holds that persuasive communications include ...

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity - group of 2 »
KL Keller - Journal of Marketing, 1993 - JSTOR
... The changes in consumer knowledge about the brand from current marketing activity
also will have an indirect effect on the success of future marketing...

Consumer Evaluations of Brand Extensions - group of 2 »
DA Aaker, KL Keller - Journal of Marketing, 1990 - JSTOR
...New York: Guilford Press. Fry, Joseph, N. (1967), "Family Branding and Consumer
Brand Choice," Journal of Marketing Research, 4 (August), 237- 47. ...

Corporate identity, corporate branding and corporate marketing - group of 6 »
JMT Balmer - European Journal of Marketing, 2001 - emeraldinsight.com
... Page 2. Corporate identity, branding and marketing 249 solely limited to marketing
scholars. ... Page 4. Corporate identity, branding and marketing 251 ...

Corpus-based approaches and discourse analysis in relation to reduplication and repetition$ - group of 2 »
S WANG - Journal of Pragmatics, 2005 - people.bu.edu
... 1983); the study of language play, language learning and mnemonics (Leech, 1966 ...
the study of media language, eg, advertisements and brand-names, slogans and ...

Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the …
L Arias-Bolzmann, G Chakraborty, JC Mowen - Journal of Advertising, 2000 - uai.cl
... in advertising is effective rather than whether absurdity enhances ad
effectiveness. The former ... visual imagery mnemonics and surrealism. ...

Expert System for Advertising Persuasiveness: Effectiveness of Strategy, Attention, and Persuasion - group of 4 »
JS Armstrong - fourps.wharton.upenn.edu
... audience, either in the short- or long-run. Typically, this applies to changing
sales response, but advertising can also ... Tone (9) 13. Mnemonics (2) 14. ...

Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality
PS Richardson, AS Dick, AK Jain - Journal of Marketing, 1994 - JSTOR
... Urbana- Champaign. Schutte, Thomas E (1969), "The Semantics of Branding,"
Journal of Marketing, 33 (April), 5-11. Shapiro, Eben ...

Is a domain name property? - group of 3 »
S Burshtein - Journal of Intellectual Property Law & Practice, 2005 - intl-jiplp.oxfordjournals.org
... The mnemonic device is often related to a business name or a trade mark and
may be the basis of a substantial advertising investment. ...

Living on Thin Air: The New Economy
C Leadbeater - Planning Theory & Practice, 2000 - Taylor & Francis
... Charles Leadbeater sets out the key features of a knowledge economy and uses simple
examples to demonstrate the power of branding and marketing, of knowledge ...

Marketing in the new millennium - group of 5 »
P Doyle - European Journal of Marketing, 1995 - emeraldinsight.com
... alongside at a low price. The marketing solution to this became branding
and line extensions. For example, Johnnie Walker had as ...

Organizational memory and intellectual capital - group of 4 »
MN Wexler - Journal of Intellectual Capital, 2002 - emeraldinsight.com
... First and foremost in the area of mnemonic practice is the important ... drilling, for
example, consultants who specialize in strategic marketing, or frontline ...

SUMMER STUDY at THE UNIVERSITY OF COLORADO AT BOULDER
F ARTS - summerstudy.com
... personal selling, forecasting and social responsibility of marketing professionals ...
misunderstood words, Latin root derivation, prefixes, suffixes and mnemonics. ...

Telecommunications numbering - group of 5 »
JF Buckley - Electronics & Communication Engineering Journal, 1994 - ieeexplore.ieee.org
... London and other large cities discarded their 3-letter mnemonic codes in ... Possible
ways to use this digit include branding (denoting telecommunications companies ...

THE COGNITIVE NEUROSCIENCE OF REMEMBERING
B Imaging, OON Activity - Nature Neuroscience, 2002 - nature.com
... Debriefing of subjects after scanning revealed that all of the SMs used mnemonics
during the learning phase. ... | ISI |; Bower, GH Analysis of a mnemonic device. ...

The Costs of Confusion in Cyberspace - group of 2 »
JH Oram - Yale Law Journal, 1997 - questia.com
... Guessing a company's domain name can be considered careless in that it is somewhat
like guessing a company's toll-free mnemonictelephonenumber (eg, surmising ...

The Crafts in a Post-Modern Market
HH Chartrand - Journal of Design History, 1989 - JSTOR
... factors affecting the exchange relationship, such as price, advertising, distribution,
support ... In pre-literate societies it was the mnemonics of rite and ...

The Distraction Hypothesis and Radio Advertising
JE Nelson, CP Duncan, NT Frontczak - Journal of Marketing, 1985 - JSTOR
... Key research variables are identified by the now familiar mnemonics, except for
DV, which ... DSP PSP PSP 1 2 3 4 TIME , ,, 66 / Journal of Marketing, Winter 1985. ...

The Effects of Brand Name Suggestiveness on Advertising Recall
KL Keller, SE Heckler, MJ Houston - Journal of Marketing, 1998 - JSTOR
... Thus, our general research interest is in how the sugges- tiveness of a brand
name influences marketing communica- tion effectiveness. ...

The relationship of reputation and credibility to brand success Paul Herbig, John Milewicz The … - group of 4 »
P Herbig - JOURNAL OF CONSUMER MARKETING, 1995 - emeraldinsight.com
... Article Type: Technical paper. Keyword(s): Brand identity; Brand image; Brand loyalty;
Marketing; Product management. JOURNAL OF CONSUMER MARKETING. ...

Trademark Law Lost in Cyberspace: Trademark Protection for Internet Addresses - group of 2 »
KS Dueker - Harvard Journal of Law and Technology, 1996 - jolt.law.harvard.edu
... [D]omain names are similar to telephone number mnemonics, but they ... enforcement of
statutes regulating competition and unfair and deceptive advertising practices ...